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nidus candle and homewares

Logo design




Yeah! I fu**in lovin it!

In designing the logo and brand identity for Nidus, a homeware products company, I aimed to create a clean and minimalistic visual representation that conveys luxury and sophistication. The logo features a customized luxury typeface, carefully chosen to evoke elegance and exclusivity.

One of the key design elements in the logo is the creative manipulation of the letters 'i' and 'u.' I incorporated a unique and visually striking graphic object that reflects and extends from both letters, seamlessly integrating it as a part of the typography. 

The reflection of the graphic object emphasizes the connection between the 'i' and 'u' letters, symbolizing unity and harmony. It represents the idea of bringing people together through Nidus's homeware products, which are designed to create a sense of togetherness and enhance the experience of shared spaces.

The choice of a clean and minimalistic design approach reflects Nidus's commitment to simplicity, quality, and timeless design. By  the logo communicates the company's dedication to crafting high-end homeware products that exude elegance and style.